In an exciting move set to redefine the art market, Phillips has introduced a game-changing platform called Dropshop. This innovative venture will offer exclusive, limited edition artworks directly from artists to collectors, marking a significant shift from traditional auction house practices. By embracing direct-to-consumer sales, Phillips positions itself at the forefront of a new era in the art world, providing artists with a unique opportunity to earn royalties from resales of their works.
Dropshop is designed to bridge the gap between contemporary artists and art enthusiasts, offering an alternative to the typical auction model. With art buyers increasingly seeking more accessible and user-friendly ways to purchase art, this new platform is primed to cater to this growing demand.
So, how exactly will Dropshop operate? The platform will feature monthly “drops,” where selected contemporary artists and brands will release exclusive pieces. These drops will be the result of direct collaborations between the artists and Phillips, allowing artists to play a key role in the promotion and creation of their artworks. Buyers can purchase the works online, but once the edition sells out, it’s gone for good, making each release a rare opportunity.
To bring this vision to life, Phillips enlisted Christine Miele as their new New Retail Sales Director for Ecommerce. Miele, who previously worked with the Kehinde Wiley Shop, explained that Dropshop was born out of the changing landscape where contemporary artists are taking a more hands-on approach to managing their careers and self-representation. The platform aims to showcase a wide range of artists, from up-and-coming talents to well-established names, ensuring a culturally diverse collection.
The first drop is set to launch on August 20, featuring works by Australian hyperrealist artist Cj Hendry. This drop will include 100 sculptures resembling inflatable balloon crowns, though crafted from bronze, as well as a large-scale drawing of one of the sculptures.
One of the most revolutionary aspects of Dropshop is its approach to artist royalties. Traditional auction houses often fail to benefit artists directly, with their compensation structure providing limited financial rewards and little control over how their works are sold. Phillips’ new model, however, gives artists a percentage of the resale price every time their works change hands—whether they were initially purchased through Dropshop or resold in a Phillips auction or exhibition. This innovative structure not only cuts out intermediaries but ensures that artists continue to receive financial support, fostering a stronger connection between creators and collectors.
